DESIGN CONCEPTS
On the surface, Jeff is a success! At the height of his career as a financial analyst, Jeff bankrolls an annual salary in the 7 digits. But deep down, he lives a numbing existence, feeling empty and devoid of purpose. One day, Jeff decides to walk away from it all! Leaving behind a cushy job, trading in briefcase for boxers, Jeff trains to become a Mixed Martial Artist. A year later Jeff becomes the first Taiwanese to enter MMA’s professional leagues. For his traditional family, this decision is irresponsible! His parents are disappointed and their relationship becomes strained. Yet Jeff remains steadfast and determined to challenge and redefine what society deems successful. But when his aging body begins to betray him, when naysayers continue to come at him, when his savings run low, will “The Machine” run out of steam?
The design captures the tension between tradition, personal ambition, and societal expectations, reflecting Jeff’s struggle to redefine success.